Response

The brief mentions how 71% of adults in the UK are not getting the recommended 7-9 hours of sleep every night. Therefore, the main focus was to leave a lasting effect on visitors at the sleep retreat.

The concept of Shlof, meaning sleep in Yiddish, is that visitors spend a night in the ShlofPods and have their sleep monitored.

Using data and analysis, feedback can be provided for the visitors which provides tailored advice on ways individuals can have a better chance to achieve the recommended 7-9 hours of sleep. 

This doesn’t end here as visitors are able to continue to track their sleep at home using the Shlof Smart Watch and Shlof App.