Response

Nielsen Display is a typeface created to be used for Art Of Football’s football shirt customisation. 

This gives customers an opportunity to customise [AOF] football shirts with their own name and numbers.

A typeface with historical connection to football was the chosen concept. 

Named after the late Eigil Nielsen, the typeface pays homage to the man who designed the modern football. 

The hexagons found on a football influenced the form of Nielsen Display.